Blog
We want you to get the most from your video projects so we’ve set up this blog to share some of our filmmaking knowledge and experience with you, and hopefully clarify some of the questions you may have around video & animation production.
We also regularly post lots of filmmaking articles that we think are both interesting and informative, so we hope you do too.
So, check back regularly to find out the latest news, info and updates from us, and feel free to get in touch or comment on any of the articles.
Video Production Near Me
Video production is a powerful tool for marketing your business. Learn why more companies are turning to high-quality video as a means of promoting their products and services.
Daniel Harris – My First Three Month’s at Slate and Mortar
Three months into my Slate and Mortar journey and what an experience it has been so far!!
Involving Students in the Creative and Video Production Process
Involving students in the creative and video production process is a powerful strategy to create authentic, engaging, and informative content.
Video Engagement Techniques: Pt 3 Finding The Right Tone And Feel For Your Video
The importance of music, dialogue and humour in video marketing and how storytelling can create an emotional connection with the audience.
Video Engagement Techniques: Pt 2 Limitations and Aesthetics
Continuing our series on video engagement techniques, we’re looking at creative limitations and the importance and relevance of visual aesthetics.
Video Engagement Techniques: Pt 1 What To Consider
Video has its limitations, but by incorporating it into a larger strategy, businesses can effectively communicate detailed information to their audience.
5 Tips for writing a student recruitment script
Looking to attract top-quality students to your institution with a well-crafted student recruitment video? Check out these 5 script tips!
8 Factors Higher Education Marketeers Should Consider With Video Marketing
Sometimes it’s hard to know which is the most effective video format for the job, so here’s a handy guide to help you pick the best creative approach.
Video Production: Authenticity in Your Student Recruitment Strategy
Common use-cases and important points to consider when using authentic video production in higher education student recruitment strategies.
A Guide to Social Media Marketing
This blog covers some of the do’s and dont’s of filming for social media marketing and why its important to tailor your filming for each platform.
The Beauty of Aerial Photography
Aerial photography adds a lot to your project, offering scale, perspective and a cinematic essence to your films.
Behind the Scenes on our 2022 FBS commercial
Slate and Mortar are proud of their West Midlands heritage and as local lads, the co-founders have always considered Brum to be their central hub.
The Best Filming Locations In Birmingham For Video Production Companies
If you are looking to discover some of the coolest locations in Birmingham, then Slate and Mortar is here to help you.
FBS Trading
Check out how we turned this project around in just six weeks, from scribbles in a sketchbook, all the way through to final delivery.
Merry Christmas everyone!
In true festive spirit, we share some behind the scenes photos and stories from our recent Christmas shoot with Leicester City Football Club.
Animation Production: A Commissioner’s Guide Pt 2
We continue our series on animation production giving you some helpful hints and tips to make the animation process as smooth as possible.
Animation Production: A Commissioner’s Guide Pt 1
We discuss animation production, the commissioning process, and how the method of producing animation differs from video production.
4-Week Video Production Company Commission
As a video production company that does a lot of work for higher education marketing campaigns, we understand that video commissions and project briefs from universities tend to follow a fairly cyclical pattern.
Post-Covid Video Production Case Study – Warwick Medical School
With an increased need for video & animation production services since last lockdown, we showcase a few commercial and corporate case studies.
3 More Reasons Why We Still Love Corporate Video Production
Why corporate video production gets a bad wrap, and how to create authentic & creative corporate video that reflects your brand.
3 Reasons Why We Still Love Corporate Video Production
What gives corporate video production such a bad name? Three things that make them fail and three awesome solutions!
Video SEO and how to optimise and enhance your video content
How to optimise and enhance your video content for Video SEO, what type of video works best, plus useful, real-world examples
Perfecting your Video SEO strategy
Why Video SEO is increasingly vital, plus a selection of hints and tips on how you can best optimise your video and animation content for SEO.
Testimonial videos and their amazing benefits
Testimonial video – the perfect tool for connecting with your audience, building credibility and increasing engagement!
Video Production Crew… so what exactly does everybody do?
Explaining the key roles involved in film and video production, from the ones you think you know… though to some which may be a little unfamiliar.
Scaling your video production
Video production crews come in all shapes and sizes, so in this article, we’re looking at some key video production roles.
Filmmaking articles #9 – Our weekly round-up
Here’s our 9th round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers.
Video Pedagogy Part 2: In the classroom
Filmmaking ideas that help bring video pedagogy into your classroom, with helpful tutorials on learning the basics in video production.
Weekly round-up of filmmaking articles
Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.
Collaboration within video production
Working with Storyteller Bangkok (a video production company based in Thailand) we were responsible for filming all UK footage for the King Power TV ad.
Video Pedagogy Part 1: An introduction
Designed for teachers looking to employ filmmaking and video pedagogy in subjects that sit outside the creative curriculum, building transferable skills that are essential for today’s learners.
Weekly round-up of filmmaking articles
Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.
The essential guide to interviewing for video production: Part 2
Examining the different filming styles and formats of an interview set up, to ensure your video production gets the right type of interview content.
The essential guide to interviewing for video production: Part 1
Techniques to ensure that your video production or podcast gets the right type of interview content.
Weekly round-up of filmmaking articles
Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.
Part 4: Getting your academic research film noticed
In this, our final article in the series, we’re looking into some of the suitable channels and social media platforms you can upload your video content to, and how you can generate buzz for your academic research films.
Weekly round-up of filmmaking articles
Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.
Part 3: Recording and editing your Academic Research Film
Useful advice and practical tips during the Production & Post Production phases of your academic research film.
Weekly round-up of filmmaking articles
Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.
Part 2: Scripting tips for your Academic Research Film
Useful advice and practical tips on how to create a script for your research film.
Weekly round-up of filmmaking articles
Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.
Video Production Commissioning : A Final Summary
As a final summary to all our ‘commissioning video’ articles, here’s a useful list to help you with your next video production project.
Part 1: A guide to creating effective video content for your Research Film
The technical considerations you need to think about before you begin creating your research film.
Weekly round-up of filmmaking articles
Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.
Video Trends in Student Recruitment Strategy
With our specialism in Higher Education, it’s very much in our interest to keep on top of the latest developments in student recruitment strategy and recognise some of the challenges and opportunities the sector is facing.
Weekly round-up of filmmaking articles
Here’s our filmmaking Friday round-up of articles that have sparked our film and video interest this week at Slate and Mortar towers.
The Benefits of a Research Film
How the use of research films benefits scientists, researchers and academics when disseminating research findings to a wider audience.
Explained: the ‘offline’ and ‘online’ editing process
What goes on in the post-production process and how to best manage feedback with your video production agency.
Contingency planning for video production
With careful planning, video production is a relatively straightforward activity but there are sometimes unforeseen variables added to the mix.
Video Production – Planning and Logistics
We’re looking at the planning and logistics process that goes into video production and we’ll have a look at how a client can best support the agency.
Conceptualisation and ideas generation for video production
In our experience, video production conceptualisation and ideas generation can be split into three specific phases – research, design and feedback.