Blog

Three months into my Slate and Mortar journey and what an experience it has been so far!!

Involving students in the creative and video production process is a powerful strategy to create authentic, engaging, and informative content.

The importance of music, dialogue and humour in video marketing and how storytelling can create an emotional connection with the audience.

Continuing our series on video engagement techniques, we’re looking at creative limitations and the importance and relevance of visual aesthetics.

Video has its limitations, but by incorporating it into a larger strategy, businesses can effectively communicate detailed information to their audience.

Looking to attract top-quality students to your institution with a well-crafted student recruitment video? Check out these 5 script tips!

Sometimes it’s hard to know which is the most effective video format for the job, so here’s a handy guide to help you pick the best creative approach.

Common use-cases and important points to consider when using authentic video production in higher education student recruitment strategies.

This blog covers some of the do’s and dont’s of filming for social media marketing and why its important to tailor your filming for each platform.

Aerial photography adds a lot to your project, offering scale, perspective and a cinematic essence to your films.

Slate and Mortar are proud of their West Midlands heritage and as local lads, the co-founders have always considered Brum to be their central hub.

If you are looking to discover some of the coolest locations in Birmingham, then Slate and Mortar is here to help you.

Check out how we turned this project around in just six weeks, from scribbles in a sketchbook, all the way through to final delivery.

In true festive spirit, we share some behind the scenes photos and stories from our recent Christmas shoot with Leicester City Football Club.

We continue our series on animation production giving you some helpful hints and tips to make the animation process as smooth as possible.

We discuss animation production, the commissioning process, and how the method of producing animation differs from video production.

As a video production company that does a lot of work for higher education marketing campaigns, we understand that video commissions and project briefs from universities tend to follow a fairly cyclical pattern.

With an increased need for video & animation production services since last lockdown, we showcase a few commercial and corporate case studies.

Why corporate video production gets a bad wrap, and how to create authentic & creative corporate video that reflects your brand.

What gives corporate video production such a bad name? Three things that make them fail and three awesome solutions!

How to optimise and enhance your video content for Video SEO, what type of video works best, plus useful, real-world examples

Why Video SEO is increasingly vital, plus a selection of hints and tips on how you can best optimise your video and animation content for SEO.

Testimonial video – the perfect tool for connecting with your audience, building credibility and increasing engagement!

Explaining the key roles involved in film and video production, from the ones you think you know… though to some which may be a little unfamiliar.

Video production crews come in all shapes and sizes, so in this article, we’re looking at some key video production roles.

Here’s our 9th round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers.

Filmmaking ideas that help bring video pedagogy into your classroom, with helpful tutorials on learning the basics in video production.

Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.

Working with Storyteller Bangkok (a video production company based in Thailand) we were responsible for filming all UK footage for the King Power TV ad.

Designed for teachers looking to employ filmmaking and video pedagogy in subjects that sit outside the creative curriculum, building transferable skills that are essential for today’s learners.

Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.

Examining the different filming styles and formats of an interview set up, to ensure your video production gets the right type of interview content.

Techniques to ensure that your video production or podcast gets the right type of interview content.

Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.

In this, our final article in the series, we’re looking into some of the suitable channels and social media platforms you can upload your video content to, and how you can generate buzz for your academic research films.

Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.

Useful advice and practical tips during the Production & Post Production phases of your academic research film.

Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.

Useful advice and practical tips on how to create a script for your research film.

Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.

As a final summary to all our ‘commissioning video’ articles, here’s a useful list to help you with your next video production project.

The technical considerations you need to think about before you begin creating your research film.

Here’s our round-up of articles that have sparked our filmmaking interest this week at Slate and Mortar towers, all collated in an easy to read summary.

With our specialism in Higher Education, it’s very much in our interest to keep on top of the latest developments in student recruitment strategy and recognise some of the challenges and opportunities the sector is facing.

Here’s our filmmaking Friday round-up of articles that have sparked our film and video interest this week at Slate and Mortar towers.

How the use of research films benefits scientists, researchers and academics when disseminating research findings to a wider audience.

What goes on in the post-production process and how to best manage feedback with your video production agency.

With careful planning, video production is a relatively straightforward activity but there are sometimes unforeseen variables added to the mix.

We’re looking at the planning and logistics process that goes into video production and we’ll have a look at how a client can best support the agency.

In our experience, video production conceptualisation and ideas generation can be split into three specific phases – research, design and feedback.