Student Recruitment Strategy & Higher Education Marketing

A video that offers an accurate, authentic picture of what university or college life is like is a highly marketable and valuable tool for any Higher Education marketing campaign, so identifying a creative approach that encapsulates the culture, energy and diversity of your institute is key to a successful and engaging student recruitment strategy.

Video content for your student recruitment strategy and Higher Education marketing campaigns

Slate and Mortar is a specialist Higher Education video production company with vast experience in creating effective, award-winning content that is designed specifically to enhance a university’s student recruitment marketing strategy. Whether it’s working specifically with departmental teams to create a suite of videos for the UG or PG recruitment market; or working on large-scale TV, cinema & online campaigns, we understand higher education marketing and how vital it is that it connects to your audience.

And quite simply, it’s our bread and butter.

The needs and objectives of each of our clients vary, but through our experience and understanding of the recruitment cycle and digital marketing within higher education, we’re able to understand your objectives and ensure that the processes and final output is smooth, positive, highly creative and effective. From the outset, we’ll work with you to ensure that the university’s overall ‘distinctiveness’ and brand values are clearly represented so that your target audience fully understands and responds to the ‘offer’ or ‘call-to-action’.

Our detailed knowledge of Higher Education marketing strategy means that we add significant value to all film and video projects that we work on. As an education marketing agency we understand that content needs to sit across a variety of channels and platforms, so once a video is signed off, we’ll get the film ready for digital distribution and provide you with a suite of high resolution, social-media friendly files, all at no additional cost.

It’s essential that the student recruitment videos we create for you are not only engaging, creative and produced with high production values, but that they convey the precise information that is important to your audience, wherever they may be on the recruitment cycle.
Video and animation is a great way to tell potential students what life at your institute can offer; student experience, campus life, teaching quality, resources… the list goes on. Through powerful stories, video endorses and highlights your best practise. It communicates, empowers and engages. Simply put, there’s no better tool for engaging with your prospective students and showcasing what your institute is all about.

Video & animation production services for HE

Tell a story. Share an experience. Ask challenging questions.

Create a video that has aspirational goals and looks to the future.
But most importantly, create a video that inspires your audience to engage.

{We’ve been working with Slate and Mortar for a long time now and the reason we keep going back to them is due to their ability to be flexible in their approach to our video content needs. They offer a fantastic service that’s always on time and on budget.
Sam Chambers 1
Sam Chambers
Leicester City Football Club
{Slate and Mortar Video Production Company always deliver what they promise. They’re brilliant with clients, communication skills are awesome and we always get a fantastic product at the other end. I couldn’t recommend them more highly.
Charlie Penrose 1
Charlie Penrose
Net Natives
{Slate and Mortar balanced being approachable and friendly with delivering an extremely professional service. They were very creative and clear about the approach but were amenable to our ideas. We’d definitely work with Slate and Mortar again.
Charlotte Connor
Charlotte Connor
Warwick Medical School
{Having worked with many different contractors over the past 10 years, they are noteworthy in understanding the brief, asking the right questions and delivering a high-end product. We would definitely choose to work with Slate and Mortar again
Robyn Mckeown 1
Robyn Mckeown
University of Liverpool
{I want to work with people who are fun, understanding, and ultimately provide a great product that we can be proud of. Slate and Mortar Video Production Company deliver in all these ways and that’s why I’ve gone back to them for our next video project.
Emma Uprichard
Emma Uprichard
University of Warwick
{You know that you're going to get a good quality product. They've got a very good artistic eye and it's really helped improve the quality of what we've produced. Excellent company to work with.
Nathan Crouch
Nathan Crouch
University of Kent

Thinking about using an award winning production company for your next project?

Want to chat through a video or animation idea you may have?
Planning on using video or animation in your next campaign?

We’d love to hear from you. Get in touch today!