Video Production Near Me
Why More Businesses Are Turning to Video Production
As the business world becomes increasingly competitive, businesses are looking for new and innovative ways to set themselves apart from the pack. One way that many businesses are finding success is through video production. Video production can help businesses to communicate their message clearly and concisely while also helping to create an engaging and visually appealing final product.
According to recent studies, 54% of consumers want brands and businesses they support to produce more video content. This statistic will only grow, so now is the time for businesses to incorporate video production into their marketing strategy.
However, many businesses are still hesitant to invest in video production, as they believe it to be costly and time-consuming. Here’s why more businesses are turning to video production and why you should also consider it for your business.
1. Video Contents Get More Traffic
If you’re on the fence about using videos to market your website, know that you’re not alone—87% of video marketers have seen an increase in traffic after implementing videos, according to Wyzowl.
The main reason for this boost in traffic is that videos are more engaging than text and images alone. In fact, videos are watched 300% more than both combined, meaning that if you’re not using video, you’re missing out on a huge opportunity to reach your target audience.
What’s more, is that not only will using videos boost traffic, but it will also help you keep the traffic you already have. Video content is known to decrease website bounce rates, as it keeps viewers engaged for longer periods.
2. Opportunity for Call-To-Action
If your brand has a message you want to get across, video is the perfect way to do it. This is because videos allow you to include a call-to-action, which can encourage viewers to take the next step—visiting your website, signing up for your newsletter, or making a purchase.
Including a call-to-action in your video is a great way to increase conversions, giving viewers a clear and concise way to take action.
3. Better SEO Rankings
For a business, what’s more important than traffic? That’s right, conversions. Luckily, video production can also help you increase the conversions you’re getting from your website.
One of the main reasons that video production can help increase conversions is that it improves your SEO rankings. This is because Google’s algorithm favours websites containing videos, which are seen as more user-friendly.
Forrester’s data shows that videos are 50 times more likely to be organically ranked in Google than text-based results. If you want your website to rank higher in search engine results, incorporating video is a surefire way.
4. Great for Showing Customer Testimonials
Have you ever heard the saying, “a picture is worth a thousand words”? Well, a video is worth even more. A testimonial video from a satisfied customer can speak volumes about your product or service—and it can be a powerful marketing tool.
Testimonial videos can be used on your website, social media, or email marketing campaigns. They are an excellent way to build trust with your audience and increase conversions.
5. Easy on the Eyes
Let’s face it—we’re all visual creatures. In fact, studies have shown that our brains process visuals 60,000 times faster than text. This is why businesses are turning to video production, as it allows them to communicate their message in a way that is easy for the viewer to consume and for the brain to process.
Tip: Creativity in video production is not that easy. You must be careful about what you’re trying to communicate through your video. Consider hiring a video production company that can help you create a high-quality, creative video that accurately reflects your brand. Slate and Mortar is the best video production company near me in Birmingham UK can help you with that.
6. Consumers Love Watching Videos
As we’ve mentioned, video production is rising—for a good reason. Consumers love watching videos and are more likely to purchase a product or service from a business they have seen a video for.
Through video content, you can show your product or service in action, which helps to give the viewer a better understanding of what it is you’re offering. You can also use video to introduce your team, tell your brand story, or even just to say thank you to your customers—all of which help to create a connection between your business and the viewer.
7. Get More Shared among Audiences than Links
Time and time again, we’ve seen that social media users are more likely to share a video than any other type of content. In fact, according to Small Biz Trends, videos receive 12 times more shares than text and pictures combined in terms of social media.
This is because videos are more engaging and entertaining than other types of content and are more likely to go viral.
Your brand can benefit greatly from this increased social media engagement, as it will help to increase brand awareness and reach.
8. Easier for Explaining Complex Things Compared to Other Contents
Unlike other types of content, video production can explain complex things in a way that is easy for the viewer to understand. This is because videos can demonstrate how a product or service works or provide step-by-step instructions.
This is extremely beneficial for businesses that offer complex products or services, as it can help to increase sales and reduce customer support issues.
Let Your Business Generate More Sales with Video Content
As you can see, there are many benefits to incorporating video into your marketing strategy. Video production is a great way to increase brand awareness, build trust with your audience, and generate more sales.
If you’re not using video content, now is the time to start. If you are looking for a video production near me, contact Slate and Mortar, a video production company in Birmingham, and let us help you take your business to the next level.
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