Behind the Scenes – Let’s get on with it!

End client: University of Hull
Commissioning agency: Net Natives
Project: Behind the scenes ‘Let’s get on with it!’

This behind the scenes video gives a little insight into some of the creative processes and technical challenges involved in a large-scale video production, and a peek into all of the planning and logistics that go on behind the scenes when creating content for broadcast, online and social media marketing campaigns.

The advert was the centrepiece of University of Hull’s student recruitment marketing campaign for 2018 and was broadcast across TV, cinema, and the universities social media platforms.

The production was filmed at sea and required close collaboration with the university’s Marine Biology Department, and a specialist on-water filming crew. Our talent (and University of Hull alumni) Adan, even had to learn to dive specifically for this shoot!

Filming at sea presents some unique challenges – schedules are dictated by the tide, cameras have to be kept very still (and dry) for filming and our actors could only go into the sea a few times on the day, so everything had to be organised extremely efficiently. This behind the scenes video probably shows our producer’s finest hour!