Client: Jewellery Quarter Boxing Club
Project: Charity outreach
Slate and Mortar were commissioned by Jewellery Quarter Boxing Club, a Birmingham-based boxing club in the Jewellery Quarter, who were looking to produce a case study video that showcased how their club uses boxing as a catalyst for community integration and social change; giving young people the opportunity to be the best they can be. Working with various youth groups within inner-city Birmingham, the club shows how boxing equalises society. It doesn’t matter what your culture is… when you get hit on the nose, it hurts.
The club’s mission is to create the citizens of the future. Citizens with the right beliefs, the right values and the right work ethic, and by using a targeted case study video across the main social media platforms, we were able to help them bring the project to a much wider audience. The club knew what they wanted to say, and with our expertise we were able to help them speak directly to their audience, and deliver a clean KO.