Clearing

End Client: University of Westminster
Commissioning agency: Net Natives Ltd
Project: UCAS Clearing

University of Westminster required a series of short social media videos for its UCAS clearing campaign, and due to a change in their international student recruitment policy, the videos required a very quick turnaround.

On paper, these were a series of student recruitment videos that would guide the viewer through the hurdles of UCAS clearing, with talking-head content coming directly from current University of Westminster students. Alongside this, they also offered the opportunity to explore University of Westminster’s London campuses, showing the range and character of its students and highlighting what a great opportunity and choice it would be to study at University of Westminster.

Shot in just one day, these videos show how a mobile crew can create a quick, reactive piece of student recruitment content that speaks directly to its intended audience.