Deepfakes and the Epistemic Apocalypse

Client: University of Leeds
Project: Deepfakes and the Epistemic Apocalypse

Dr Josh Habgood-Coote, a research fellow at the University of Leeds, sought an innovative and captivating medium to publish his deepfake research findings. He envisioned a video essay adaptation which could enhance the reach and impact of his work, making it accessible to a broader audience.

Collaborating with Josh, Slate and Mortar adapted his written work into a suitable spoken format for video presentation. Given the subject matter discussing deepfake digital manipulation, they recognised the need for accompanying graphics. The team engaged in learning and upskilling to effectively utilise the deepfake technology in the final edit, notably visible in the introduction of the film.

The filming was completed in a single day at a studio in Bristol, chosen for its aesthetic appeal and suitability for lighting. To ensure a polished and professional presentation, autocue was utilised, and special VFX plates, crucial for seamless deepfake integration, were shot separately.

In post-production, AI face-swapping techniques were employed to transition between different faces, fine-tuned using Adobe After Effects to ensure a seamless blend between images.

The feedback on the final outcome has been exceptionally positive, with Josh expressing delight in the outcome, particularly appreciating how Slate and Mortar effectively illustrated the deepfake technology within his presentation.