Find Your Light
End client: University of Hull
Commissioning agency: Net Natives Ltd
Campaign: Find Your Light
Net Natives (an education marketing agency) were looking to commission a video production company to produce promotional video content for University of Hull’s student recruitment marketing strategy. We were delighted to be successful with our bid and immediately began working with their ‘Find Your Light’ creative concept; an idea that was about students finding their own place and spark during their time at university.
Their student recruitment marketing campaign needed us to produce an advertisement to be broadcast on E4, Channel 4 and Sky, as well as a full rollout in UK cinemas and across all the major social media platforms. With a turnaround time of just ten weeks, this required an extremely efficient approach to planning.
The university wanted to capture moments of inspiration, defining sparks, shared moments, new experiences… moments that affected that person directly and the world around them.
By showcasing the range and character of students in their natural environment and highlighting what a great opportunity it would be to study within the city, we would represent Hull and the City in its most distilled form – Culture, Energy and Diversity.
“The film encapsulates the beauty of our city and region while also shining a light on the warmth and friendliness of our campus community. We couldn’t be happier with the result.”
Head of Marketing
University of Hull