Healthcare Family – Deep-dive Course Video
Client: University of Hull
Project: Healthcare course videos
We produced the main overview film plus eight abridged edits suitable for various social media platforms, as part of the University of Hull’s, ‘deep dive’ documentary series. In collaboration with an external HE marketing agency, this series of student recruitment films concentrated primarily on the Undergraduate BSc courses offered by the University of Hull’s Medical School. With a brand new facility, enthusiastic staff, and very well-regarded midwifery and paramedic courses, these seemed like the prominent and best places for us to focus the narrative.
The video production crew used a mixture of talking heads from academics, students and alumni, with slow-motion B-roll cutaways, the films were designed to inform and offer a little more detail than we might usually see from a recruitment film – covering course subject matter, specific students and their journeys, as well as offering a showcase of the fantastic facilities and resources on offer.
With meticulous advanced planning, the film was recorded over a single day and manages to capture many interviewee contributions and several B-roll cutaway scenarios. The film utilised hand-held camera techniques combined with prime cinematic lenses and was designed so that the post-production team could incorporate creative editing techniques, such as time-lapses and speed ramps.
The edits utilised motion graphics framing devices and a variety of contemporary transitions and split-screen techniques. This approach created more energy and dynamism in the final film and allowed the video production style to comfortably sit alongside the campaign’s branding and photographic designs. Simple onscreen graphics complimented and endorsed what was being said by our contributors and were created so that they would naturally sit within the campaign branding guidelines. Social media content took selected soundbites from each film, and both vertical and horizontal versions of multiple durations were created for the university’s selected platforms and owned media channels. A nice plus was that the editing style utilised spit screens, and this creative aesthetic that our post-production team had developed, transferred nicely into the mobile versions of each film.