We think Warwick Doctors are different
Client: University of Warwick
Project: Clinical Anatomy and Imaging
Warwick Medical School at University of Warwick commissioned us to produce a suite of videos promoting its MBChB courses, and in particular, the Clinical Anatomy and Imaging curriculum. This highly-regarded medical school provides a unique offer to its students – the duration of the course is four years of study instead of seven, and they actively encourage applicants from a diverse range of backgrounds and subjects.
Our video production treatment was to put this distinctive approach, alongside its world-class facilities, front and centre, allowing the academics and students to give their perspective, but also importantly, to show them in situ, so that prospective students could see what the course might be like day to day.
Filming took place over two days, which allowed coverage of several classes and workshops. Rather than interviews taking place at separate locations, the majority were taken in and amongst the students and staff as they worked, allowing the viewer to feel the energy and context of the sessions. It was decided during the development stage that emphasis should be placed on showcasing the amazing resources available, in particular, focusing on one of the largest collections of plastinate anatomy in the world, but alongside this, also showing the unique teaching methods, case-based study and learner experiences that happen at the school.
То keep things mobile and reactive, our video production crew adopted a fly-on-the-wall filming style, allowing for a looser, more energetic approach to the shots. The edit was kept pacey, with plenty of cutaways, camera movements and contributor soundbites. Branding was produced by Slate and Mortar, but adapted from the in-house print materials of the same campaign, allowing this film, and the other recorded materials, to sit within the same suite. Six further films were also developed, highlighting individual contributor stories that accompanied the main overview film.
To view the full suite of films, please visit our showcase page, here.