Social Media Marketing

With our extensive experience in creating video content for social media marketing campaigns on all major social media platforms, we specialise in designing videos that effectively engage your audience and elevate your brand. Our team works with you to understand your target audience and tailor the video content accordingly to capture their attention and sustain their interest.

Social media marketing strategy – video that’s designed to be shared

The world of social media marketing is constantly evolving, and the importance of video content is now undeniable. However, it’s not enough to simply create a great video and expect it to perform well across all social media platforms. To truly maximize the impact of video marketing, it’s essential to create content that is specifically designed to fit seamlessly into your social media campaigns. At Slate and Mortar, we understand the unique challenges and opportunities presented by social media marketing. That’s why we work closely with our clients to identify their target audience, their viewing habits, and the type of content that resonates with them. This research helps us to shape a creative approach that is tailored to each specific platform, ensuring that our videos are not only effective but also optimized for sharing.

When it comes to social media videos, mobile compatibility is crucial. With the majority of users accessing social media platforms from their smartphones, it’s important that your video is optimized for mobile viewing. This means that it needs to be short, snappy, and attention-grabbing from the very first frame. In addition to being mobile-friendly, social media videos also need to be reactive to the platform they’re being shared on. For example, a video designed for Facebook should be different from one created for Instagram or TikTok. By understanding the unique features and strengths of each platform, we can create videos that are perfectly tailored to their respective audiences.

Another key aspect of social media video marketing is building engagement around your brand. This means creating content that is not only visually stunning but also tells a story that resonates with your audience. Our team of expert writers and producers work closely with clients to develop creative concepts that are both original and engaging, ensuring that our videos not only promote your brand but also create a meaningful connection with your audience.

Finally, our videos are designed to be shared. We understand that social media is all about building connections and communities, and we create content that is specifically crafted to inspire sharing and engagement. By creating videos that are entertaining, informative, and shareable, we can help our clients to expand their reach and connect with new audiences.

In conclusion, social media marketing is a constantly evolving landscape, and video content is now an essential component of any successful campaign. However, it’s not enough to simply create a great video and hope for the best. To truly maximize the impact of video marketing, it’s essential to create content that is tailored to each individual platform, optimised for mobile viewing, and designed to build engagement and encourage sharing. At Slate and Mortar, we specialise in creating social media videos that are specifically designed to achieve these goals, helping our clients to connect with their audiences and achieve their marketing objectives.

Video production & animation services

As an award-winning video production company, we take great pride in our team of highly experienced video production specialists. Our team is comprised of skilled producers, directors, copywriters, camera operators, editors, and graphic designers, who work collaboratively to create stunning video content that engages and captivates audiences.

We understand that the ultimate goal of video production is to drive traffic to your website, increase engagement, and generate leads. That's why we focus on developing compelling narratives, visually striking imagery, and high-quality production values that resonate with your target audience. Our aim is to bring eyes (and clicks) to your company, product, or service.

{I always feel that I’m in good hands and that I’m going to get great results from our collaboration. Not only that; they’re also highly responsive. They understand me and my business, so I trust that they’re always doing a good job for us.
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Warwick University
Claire McDonald
Head of Marketing & Communications
{Working with Slate and Mortar was a pleasure. They were focused on our quality requirements and really good at working around our needs. Overall, it was very easy to work with them.
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Mihir Kulkarni
Mihir Kulkarni
Warwick Manufacturing Group
{They were helpful and highly engaged throughout - they've been a joy to work with. The team were happy to let me set the pace for feedback, planning and amends and I never felt chased or forgotten about.
5
Naomi Kay
Naomi Kay
University of Warwick
{The team was professional, responsive, and communicative, and their excellent organisational skills facilitated a seamless filming day. They were very quick to respond, and very adaptable to changes.
5
Amanda Bishop
Amanda Bishop
University of Warwick
{I was extremely happy with Slate and Mortar and the final outcomes of the project. We felt very involved throughout the partnership and had a great experience working together.
5
Eden Brooks
Eden Brooks
University of Leeds
{Slate and Mortar Video Production Company always deliver what they promise. They’re brilliant with clients, communication skills are awesome and we always get a fantastic product at the other end. I couldn’t recommend them more highly.
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Charlie Penrose
Charlie Penrose
Net Natives
{Slate and Mortar balanced being approachable and friendly with delivering an extremely professional service. They were very creative and clear about the approach but were amenable to our ideas. We’d definitely work with Slate and Mortar again.
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Charlotte Connor
Charlotte Connor
Warwick Medical School
{Having worked with many different contractors over the past 10 years, they are noteworthy in understanding the brief, asking the right questions and delivering a high-end product. We would definitely choose to work with Slate and Mortar again
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Robyn Mckeown
Robyn Mckeown
University of Liverpool
{I want to work with people who are fun, understanding, and ultimately provide a great product that we can be proud of. Slate and Mortar Video Production Company deliver in all these ways and that’s why I’ve gone back to them for our next video project.
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Emma Uprichard
Emma Uprichard
University of Warwick
{You know that you're going to get a good quality product. They've got a very good artistic eye and it's really helped improve the quality of what we've produced. Excellent video production company to work with.
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Nathan Crouch
Nathan Crouch
University of Kent

We’d love to hear from you

Thinking about using video or animation production in your next project?
Or just want to chat through a video idea you may have…

Get in touch today.

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