With our extensive experience in creating video content for social media marketing campaigns on all major social media platforms, we specialise in designing videos that effectively engage your audience and elevate your brand. Our team works with you to understand your target audience and tailor the video content accordingly to capture their attention and sustain their interest.
Social media marketing strategy – video that’s designed to be shared
The world of social media marketing is constantly evolving, and the importance of video content is now undeniable. However, it’s not enough to simply create a great video and expect it to perform well across all social media platforms. To truly maximize the impact of video marketing, it’s essential to create content that is specifically designed to fit seamlessly into your social media campaigns. At Slate and Mortar, we understand the unique challenges and opportunities presented by social media marketing. That’s why we work closely with our clients to identify their target audience, their viewing habits, and the type of content that resonates with them. This research helps us to shape a creative approach that is tailored to each specific platform, ensuring that our videos are not only effective but also optimized for sharing.
When it comes to social media videos, mobile compatibility is crucial. With the majority of users accessing social media platforms from their smartphones, it’s important that your video is optimized for mobile viewing. This means that it needs to be short, snappy, and attention-grabbing from the very first frame. In addition to being mobile-friendly, social media videos also need to be reactive to the platform they’re being shared on. For example, a video designed for Facebook should be different from one created for Instagram or TikTok. By understanding the unique features and strengths of each platform, we can create videos that are perfectly tailored to their respective audiences.
Another key aspect of social media video marketing is building engagement around your brand. This means creating content that is not only visually stunning but also tells a story that resonates with your audience. Our team of expert writers and producers work closely with clients to develop creative concepts that are both original and engaging, ensuring that our videos not only promote your brand but also create a meaningful connection with your audience.
Finally, our videos are designed to be shared. We understand that social media is all about building connections and communities, and we create content that is specifically crafted to inspire sharing and engagement. By creating videos that are entertaining, informative, and shareable, we can help our clients to expand their reach and connect with new audiences.
In conclusion, social media marketing is a constantly evolving landscape, and video content is now an essential component of any successful campaign. However, it’s not enough to simply create a great video and hope for the best. To truly maximize the impact of video marketing, it’s essential to create content that is tailored to each individual platform, optimised for mobile viewing, and designed to build engagement and encourage sharing. At Slate and Mortar, we specialise in creating social media videos that are specifically designed to achieve these goals, helping our clients to connect with their audiences and achieve their marketing objectives.
Video production & animation services
As an award-winning video production company, we take great pride in our team of highly experienced video production specialists. Our team is comprised of skilled producers, directors, copywriters, camera operators, editors, and graphic designers, who work collaboratively to create stunning video content that engages and captivates audiences.
We understand that the ultimate goal of video production is to drive traffic to your website, increase engagement, and generate leads. That's why we focus on developing compelling narratives, visually striking imagery, and high-quality production values that resonate with your target audience. Our aim is to bring eyes (and clicks) to your company, product, or service.
- TV & cinema ads
- Aerial video
- Brand promotion
- Case study video
- Social media marketing
- Behind the scenes
- Testimonial video
- Training video
- Explainer video
- Character animation
- Motion graphics
- Conference filming
- Conference highlights
- HE marketing
- Student recruitment
- Research films
- Campus activity
If your video content is for a multi-national audience, Slate and Mortar Video Production Company offer a full translation voice-over and subtitling service, meaning your project can reach its widest possible audience. Included within this is a full transcription of the original audio, which can then be utilised for any further translations.
All copy is proof-read and signed off by a native speaker before it is recorded, to ensure there is no mis-interpretation of the original text.
If you would like to discuss how your project can be adapted to reach a wider audience get in touch.
If you’re looking for a voice-over to introduce your product to a wider multi-national audience, Slate and Mortar provide a range of voice over artists who will ensure you get broadcast quality results every time.
We’ll work with you to choose the right artist to suit your needs; including unique accents and multilingual artists… or if you want to roll your sleeves up and get involved yourself, Slate and Mortar can even provide on-site mobile voice-over recording, meaning that we can record you or your team member at a location of your choosing.
If you would like to speak to us about our voice-over services, please get in touch.
Slate and Mortar produce scripts for a huge range of creative products, from promotional films, corporate videos, sport’s documentaries, live-events, animations and even full podcast series.
We have in-house copywriters and scriptwriters as well as a network of talented specialist journalists to cover every subject. We understand how tricky it can be to create a script, so our writer will be with you from the very start; they’ll do preliminary research, conduct telephone interviews to dig deeper into the subject area and develop an outline that they’ll then use to develop a script tailored specifically to your target audience… meaning that your messages hit home every time.
So if you need a script that’s light on technical jargon, or just want a script that will inject a bit of humour into your explainer video, get in touch today.
Telling a story that will capture your audience's attention is key to any successful video project, and at Slate and Mortar we understand how important it is to do this in a unique, engaging and contemporary manner.
The edit process is where the story takes shape; where the audience is hooked and where powerful messages can be shared.
And we think it’s also the most fun part of the production process! Slate and Mortar has Apple accredited in-house editors on staff who have vast experience of producing dynamic, engaging edits for TV, cinema and online commercials.
From talking head commercial videos, through to award-winning documentaries; Slate and Mortar’s editors can work independently or with you, on-site to cater to all your editorial needs. We’ve even been known to turn around fully realised edits within 24hours! We utilise the latest editing software and pride ourselves on keeping up-to-date with the latest developments in editing practise.
All our edits are professionally mastered with full colour-correction, colour grade and audio dubbing, and as part of our package, we always include up to six short social media edits suitable for publishing on Instagram, YouTube, Facebook, Twitter or TikTok. So if you need an onsite or offsite editor, we’d love to hear from you.
We’d love to hear from you
Or just want to chat through a video idea you may have…
Get in touch today.